PANASONIC HD DEMONSTRATION AND Q&A

DFA Studio

DFA invites you to a demonstration and Q&A session given by Bernie Mitchell, consultant for Panasonic Broadcast & Television Systems. The demonstration will be for two of Panasonic’s AVCCAM cameras – the AG-HMC70 and the AG-HMC150 .

AG-HMC150	AG-HMC70

Both of these cameras are very popular among new film students and are pretty impressive for a handheld HD video camcorder.

About Bernie Mitchell
Bernie Mitchell is a consultant for Panasonic Broadcast & Television Systems, and is an Emmy nominated Producer/Director/Writer/Editor, Multimedia Person of the year, and DVD Association Hall of Fame member, whose experience includes; overall responsibility for the launch of a global hi-def TV, Radio and Web network, running his own marketing consulting and multimedia production company, and writing a book.

Mr. Mitchell has done hundreds of presentations on AVCHD workflow.

About the cameras

AG-HMC70¨        Retail Price: $1850 - $2530
The AG-HMC70 provides entry-level professionals with an easy-to-use, high-quality, solid-state HD recording solution at an affordable price. As the first shoulder-mount camcorder in Panasonic's professional AVCHD line-up, the HMC70 utilizes the AVCHD high profile video codec, which offers similar image quality to HDV 1080i at about half the bandwidth. This second-generation, affordable HD format offers longer recording times and half the storage requirement of older systems.

As easy to use as a digital camera, the HMC70 records onto standard SD/SDHC cards to assure a fast tapeless production workflow. It gives you fast access to content without fast forward or rewinding, and footage is immediately available to editing systems without the ingest delay and additional cost of a playback deck.

Using just one 16GB SDHC memory card, the HMC70 can record over 2.6 hours at 13Mbps, the HMC70's highest quality mode, or up to 6 hours at 6Mbps, the camera's extended recording mode.

AG-HMC150        Retail Price: $3200 to $3,995
The powerful tapeless AG-HMC150 joins the Panasonic line of professional HD camcorders. This AVCCAM camcorder features highly-acclaimed functions for the popular AG-DVX100 Series of DV-tape based camcorders to tapeless HD recording. Using the cost-saving AVCHD format to record onto SDHC or SD Memory Card media, the AG-HMC150 produces exceptional images and responds to creative production needs. It also features a 28mm (35mm equivalent) wide-angle lens - widest in a professional camera of this class - and a newly developed 1/3-inch 16:9 progressive CCD. It further enhances image quality by adding a higher-quality PH mode to the clean, extended-time recording abilities of the AVCHD format. The AG-HMC150 handles full-pixel (1920 x 1080/1280 x 720) 24p and 30p progressive recording, and includes cinelike gamma and other versatile functions to meet the special needs of creative image production.